In 2016, 2 ocean-loving colleagues learned that the personal care products that are widely available in the Philippines are toxic to marine life and cause plastic pollution in our oceans. They went looking for marine-friendly alternatives but these weren’t easily available locally. This was unfortunate as the Philippines sits at the heart of the Coral Triangle. To help protect ocean life, they then took on the challenge of developing locally made and marine-safe personal care products. MAGWAI started with Reef-Safe Sunscreen, which aims to reduce the chemical pollution that is harmful to corals. And their search for ocean-friendly alternatives has also led them to develop more products that show love for marine life instead of causing harm to it such as multi-purpose towels made from recycled plastic bottles and plastic-free Shampoo Bars.