Sensodyne is specially formulated to provide daily care and protect against sensitive teeth and is the No.1 dentist recommended toothpaste brand for sensitive teeth.*

It works by creating a barrier over sensitive areas or by soothing the nerves inside your tooth, ultimately offering 24/7 protection for sensitive teeth when you brush with it twice a day, every day.

*57% of 300 surveyed dentists, 2019 (contact mystory.gb@haleon.com for claim verification).