With over 50 irresistible scents to choose from, ranging from the rich and bold, to the sweet, fruity and floral, there is a So...? scent to fit every style, mood and occasion. Behind each scent hours of work and research have gone into the development to make sure we fulfil our promise of quality and affordability. For inspiration and new ideas, our talented London based in-house design team draws inspiration from a wide range of influences, including catwalk trends and high-street fashion, travel, blogs and social media. We pride ourselves on bringing our customers unique perfumes that are designed to empower the wearer, and impress anyone she should meet!