Touch in SOL brings together the best in K-beauty technology and American pop culture trends. With a positive message and a cheeky attitude, the products are designed for the truly adventurous. Highly advanced formulations from the beauty capital of Seoul mean all the products have a cutting-edge color payoff and more.

You will be amused by the kitschy packaging and hooked once you try it. The high-performance proprietary ingredients will make your skin look and feel like never before. The ingredients stay at the forefront of beauty innovation. The products are easy to use, no-fuss, and fun to use. Good vibes only!

Touch in SOL is for product junkies who shy away from serious brands and serious investment. Touch in SOL is a welcome change of pace, creating beauty but refusing to take itself too seriously. This means the brand focuses on fun and affordable products that are made for girls on the go.