Purple shampoo: What is it and why you need it

Have you ever noticed your hair colour change after you dyed your hair for a few weeks? The appearance of undesired yellow or orange tones in coloured hair. Purple shampoo is the perfect solution and has become a popular haircare trend to avoid brass hair. Here is everything you need to know about purple shampoo.

What is “Purple Shampoo”?

“Purple Shampoo” is also known as “Silver Shampoo”. Purple shampoo is designed with a purple pigmented formula to cleanse your hair like a regular shampoo, which is the perfect solution to neutralize brassy yellow and orange tones in blonde, bleached, highlighted, and silver hair and keep your hair colour vibrant.

Why you need it?

Natural yellow and orange tones often come through after coloured or bleached hair. Purple shampoo works to neutralize your brassy hair with each wash. Based on colour theory, purple is opposite to yellow on the colour wheel. When using a purple shampoo to cleanse your hair, a small amount of the purple pigment is absorbed to create a cooler colour and naturalize brassy tones. That’s why purple pigmented shampoo can help to eliminate yellow and orange tones instantly.

How to use purple shampoo for maximum result?

First, wet your hair with lukewarm water. Second, gently massage the shampoo into your hair, from root to tip. Leave the purple shampoo on for two to three minutes. Third, rinse the shampoo out with cool water and finish by applying a conditioner to moisturize your hair.

How often should you wash your hair with purple shampoo?

How often you use purple shampoo depends on your hair’s type, current shade and level of brassiness. You can either use it daily or swap it in place of your standard shampoo whenever you feel like your colour is starting to go a little brassy or needs a quick refresh. However, if you use purple shampoo too often, you may notice a slight lilac hue on your hair, especially if you have very light or damaged hair. In this case, try using purple shampoo a few times a week instead of daily. Some hair experts even recommend mixing up your purple shampoo with regular shampoo to add some of the violet pigment into a normal hair cleansing routine without any risk of going overboard.

When should you not use purple shampoo?

Although purple shampoo can make your locks shiny and free of brassiness, the product can dry out your hair over time. Therefore, if your hair is dry and porous, you will want to keep an eye on the colour correction because it will be more sensitive to the effects of purple shampoo. Purple shampoo seems like the best solution for maintaining blonde hair but overusing it can cause problems that may be hard to reverse.

Does purple shampoo build-up?

When overused or misused, purple shampoo can cause some severe drawbacks. It is designed to remove brassiness from your hair, but it can cause build-up, making the hair strands look dull and brittle. This makes the lightning process more challenging to create a seamless blend. While the violet tones in purple shampoos can help bring blonde back to life, it does this by adding more toner. The more you shampoo with tone-correcting products, the more build-up you create and the darker your blonde looks.